The New Year…time for every small business to tally up the scores. Time to draw up the online store balance sheet. Though my jewelry making is more of a hobby than a business to me, I like drawing up balances in every field of my life. Probably it’s my basic profession (B Ec) which gives me such a mindset, which is not a bad thing at all, especially when you know that the taxman is always watching you. So I collect every invoice for the tools, materials and shipment fees. So much for the purchasing. But what about sales? Actually these are the most important stats at all. This is why I decided to make up the stats and evaluate all sites where I sell my jewelry. And there are quite a few of them. In this table only the most important platforms are shown.
Platform Alexa.com ranking global/local
|
136/ 40 US
|
1766/79 DE
|
5456/ 1262 US
|
24037/ 7790 US
|
8294/ 282 FR
|
Sales to traffic*) ratio
|
0,002
|
0,0018
|
0,00012
|
0
|
0,003
|
Revenue**) to cost***) ratio
|
13
|
20
|
30
|
0
|
18
|
Technical facilities
|
++
|
+
|
0
|
+
|
++
|
Seller friendliness – admins ****)
|
+
|
–
|
0
|
++
|
+
|
Seller friendliness – other sellers*****)
|
++
|
0
|
0
|
++
|
+
|
Remarks
|
2013
|
all time stats, since opening the shop in December 2011
|
stats extrapolated based on 150 visits per week
|
since October 2013, only 36 items on sale
|
since October 2013, only 30 items on sale
|
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